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Ware. Visual Thinking for Design. 2008.

0 CONTENTS
1 VISUAL QUERIES
2 WHAT WE CAN EASILY SEE
3 STRUCTURING TWO DIMENSIONAL SPACE
4 COLOR
5 GETTING THE INFORMATION: VISUAL SPACE AND TIME
6 VISUAL OBJECTS, WORDS, AND MEANING
7 VISUAL AND VERBAL NARRATIVE
8 CREATIVE META SEEING
9 THE DANCE OF MEANING

0 CONTENTS
1 VISUAL QUERIES
The Apparatus and Process of Seeing
The Act of Perception
Bottom-Up
Top-Down
Implications for Design
Nested Loops
Distributed Cognition
Conclusion
2 WHAT WE CAN EASILY SEE
The Machinery of Low-Level Feature Analysis
What Stands Out = What We Can Bias for
Visual Search Strategies and Skills
Using Multiscale Structure to Design for Search
Conclusion
3 STRUCTURING TWO DIMENSIONAL SPACE
2.5D Space
The Pattern-Processing Machinery
The Binding Problem: Features to Contours
The Generalized Contour
Texture Regions
Interference and Selective Tuning
Patterns, Channels, and Attention
Intermediate Patterns
Pattern Learning
Visual Pattern Queries and the Apprehendable Chunk
Spatial Layout
Horizontal and Vertical
Pattern for Design
Examples of Pattern Queries with Common Graphical Artifacts
Semantic Pattern Mappings
4 COLOR
The Color-Processing Machinery
Opponent Process Theory
Channel Properties
Principles for Design
Color-Coding Information
Emphasis and Highlighting
Color Sequences
Color on Shaded Surfaces
Semantics of Color
Conclusion
5 GETTING THE INFORMATION: VISUAL SPACE AND TIME
Depth Perception and Cue Theory
2.5D DESIGN
Affordances
The Where Pathway
Artificial Interactive Spaces
Space Traversal and Cognitive Costs
Conclusion
6 VISUAL OBJECTS, WORDS, AND MEANING
The Inferotemporal Cortex and the What Channel
Generalized Views from Patterns
Structured Objects
Gist and Scene Perception
Visual and Verbal Working Memory
Thinking in Action: Receiving a Cup of Coffee
Elaborations and Implications for Design Novelty
Images as Symbols
Meaning and Emotion
Imagery and Desire
Conclusion
7 VISUAL AND VERBAL NARRATIVE
Visual Thinking Versus Language-Based Thinking
Comparing and Contrasting the Verbal and Written Modes
Linking Words and Images Through Diexis
PowerPoint Presentations and Pointing
Mirror Neurons: Copycat Cells
Visual Narrative: Capturing the Cognitive Thread
Cartoons and Narrative Diagrams
Conclusion
8 CREATIVE META SEEING
Mental Imagery
The Magic of the Scribble
Diagrams are Ideas Made Concrete
Requirements and Early Design
The Creative Design Loop
Visual Skill Development
Conclusion
9 THE DANCE OF MEANING
Review
Implications
Design to Support Pattern Finding
Optimizing the Cognitive Process
Learning and the Economics of Cognition
Attention and the Cognitive Thread
What’s Next?

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